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The meaning of what you write isn’t only the the words. The sequence of information, the categories you use, the emphasis you imply through your hierarchy—all of these decisions have a huge influence on audience understanding. Richard Rabil, Jr., explains how to use foundational patterns of organization to help you convey what you mean to say.

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Can typography encourage long-form reading—not just scanning? What are the most exciting areas of cutting-edge experimentation in typographic technology and digital layout, and what new skills will we need to design tomorrow’s web content? Three experts—Mozilla’s Jen Simmons, publication design legend Roger Black, and ALA’s Jeffrey Zeldman—discuss typography and layout on today’s web: where we are now, and where we’re going.

"> Can typography encourage long-form reading—not just scanning? What are the most exciting areas of cutting-edge experimentation in typographic technology and digital layout, and what new skills will we need to design tomorrow’s web content? Three experts—Mozilla’s Jen Simmons, publication design legend Roger Black, and ALA’s Jeffrey Zeldman—discuss typography and layout on today’s web: where we are now, and where we’re going.

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The Problem with Patterns

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